The uOttawa brand
The University of Ottawa is a dynamic and vibrant reflection of our country. Our new brand helps us tell that story, the story of Canada's university, to Canada and the world.
The tools and information on this website will help those who communicate consistently, coherently, verbally and visually, on behalf of the University to support our brand.
This website is your source for information and will provide you with the tools you need to clearly define the University of Ottawa, and its characteristics and present it to Canadians and the world.
Our visual identity
Inspired by an earlier version of the University of Ottawa's logo, the new logo features the dominant architectural elements of Tabaret Hall, but have been redrawn and refined. The result is a contemporary logo that nevertheless reflects tradition. Tabaret Hall is a recognized historical landmark at the University of Ottawa. Thus, using a graphic representation of Tabaret Hall creates an immediate link with the University in the viewer's mind. The emblem and the logotype are the basic elements of the University's visual identity.
Emblem - Tabaret Hall
The Emblem of Tabaret is the basic graphic element that comprises the brand image of the University of Ottawa. The pictorial symbol must never be used alone. It must always be accompanied by the logotype (uOttawa). Only in this case can we ensure a consitent presentation.
The logotype is the "generic brand". It is the visual expression that describes, positions and reinforces the University's brand. It is an integral part of the logo and consequently inseperable from the emblem.
It is strongly recommended that the logo be accompanied by the University's position statement, thus reinforcing the institution's brand.