Our brand: Canada's university
In the fall of 2002, the University of Ottawa began a very important exercise: conducting a survey to examin what the University represents to those who know of us and about us. The University of Ottawa wanted to know what people were (or were not) saying about our programs, our educators and our research capabilities.
Some of the key results of the 2002 reputation survey pointed out firm positive perceptions about our University, including our national character, our bilingualism, our position in the nation's capital and the diversity of our programs. The survey also indicated that the University would benefit from developing a clear image or "brand" in the minds of its various audiences. After considerable research, consultation and dialogue, "Canada's university" rose to the surface as our brand promise.
More recently, in 2005, results from a follow-up reputation survey allowed us to evaluate the successes and challenges of our initiatives and increased visibility efforts.
Learn about the four brand characteristics that support our brand promise as "Canada's university."
