Visual identity standards manual

The visual identity standards are specific rules that are meant to reinforce and project a consistently strong and distinguished image. Following these standards will allow us to promote a consistent identity to the general public and to highlight the brand image of the University of Ottawa.

Please refer to the visual identity standards, which include specific instructions for the use of our logo. You may download by section or download the complete Visual Identity Standards Manual.

View the primary visual identity Download PDF
View the alternative visual identity Download PDF
About the colour control Download PDF
The official colours Download PDF
The official colours / secondary palette Download PDF
The official fonts Download PDF
The official fonts / secondary fonts Download PDF
Logo conventions Download PDF
Sub-brands Download PDF
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Last updated: 2009.11.05