Writing the brand
As a champion and user of the uOttawa brand, you are also a spokesperson for Canada's university. In all written communications, you have the opportunity to promote the University of Ottawa and our brand promise. The following elements will help make your written communications more memorable to your target audience and create a clear picture of the University's image in the minds of the reader.
Here are some elements to help writing communications that support our brand: Canada's university.
Brand essence
Our University reflects our country, its history and its diversity. Since 1848, our unique institution has grown with Canada, and is located in what is now the the heart of our nation's capital.
Brand character
We embrace the opportunity and responsibility of being Canada's university. We set a meaningful example by contributing to a national vision, showing leadership through our actions and recognizing and honouring leadership in the actions of others.
Position
What sets us apart from other Canadian institutions?
- Our students can study in either French or English.
- We are located in the heart of Canada's political and high-tech capital.
- Our diverse student, staff and faculty population represents every province and territory in Canada and more than 150 countries worldwide.
- Our research and teaching programs have a national reach and international impact.
Brand attributes
Ideas, diversity, community, national outlook, choices, possibilities, accessible, inviting, flexible, innovative, strategic location, outstanding research, high standards, cosmopolitan, bilingual, vibrant, microcosm of Canada
Generic text
The University of Ottawa is a cosmopolitan community of over 40,000 students, faculty and staff who live, work and study in both English and French. At the heart of Canada's capital, the University of Ottawa is one of our country's leading research universities.